Clouddio, Pepperfry marquee sleep solution, for the first time, has launched their campaign- The Greatest Mattress ever. The campaign took a humorous spin as it explained the superior functionality of the mattress with a fun story. Moreover, the digital film educates the audience and encourage them to buy only the right mattress for healthy and better sleep.
The Clouddio mattress campaign’s main focus is expanding sleep solutions and promoting best-in-class comfort and consumer value.
Taking inspiration from Social Panga, the campaign has taken a comic twist. It involves a serious scientist and a zealous secretary who want to impress his boss. In the ad, the scientist ramps about Clouddio and tell the audience how it is the greatest mattress ever by supporting it with a series of elaborate tests. But humorously, his secretary becomes the scapegoat every time in his experiment.
On the latest campaign, Ashish Shah (Co-founder and COO) shared with his audience that Pepperfry’s sole purpose is to bring alignment between furniture and home products to introduce great products in the market. Also, they aim to add great value among the users across the country.
He added that Clouddio mattresses offer the goodness of the best materials, long-lasting performance and VOC free features to the market. Thus, they amplify the campaign by differentiating the product from others and explaining how it’s a smart investment.
To this, Kunaal Roy Kapur shared how much he enjoyed sleeping on the mattress. Also, he got immense joy to be a part of the Clouddio.
Talking about the campaign’s execution and storyline, Gaurav Arora (Co-founder of Social Panga) said they took the humorous spin to get maximum attention of the audience to educate them of the brand’s USP. This campaign aims to hit the consumer’s main pain points and explain the greatest mattress ever.
Boasting the tremendous benefits and superior quality of Clouddio, the mattress has too many certifications, more than any other brand. Also, the mattress provides 100 nights of risk-free trials to its users.
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